Ram Truck brands its legacy half-ton with ‘Classic’ Badge for 2019 Redacción AMI

What do you call a 2019 Ram 1500? A Classic! Ram Truck brand executives, with two concurrently selling body styles of its 2019 model-year pickup, have given the legacy edition its own name: Classic.

Ram will offer both the 2019 Ram 1500 Classic, known internally as the “DS” model, and the all-new 2019 Ram 1500 (“DT”) at its North American dealers through the 2018 calendar year.

“As we launch the all-new 2019 Ram 1500, we didn’t want to walk away from a key part of the light-duty truck market,” said Mike Manley, Head of Ram Brand — FCA. “Ram will continue to produce the 1500 Classic targeted at entry and commercial buyers.”

The Ram 1500 Classic boasts numerous segment-exclusive features in areas most important to truck buyers. Class-leading ride and handling is accomplished via a unique link-coil rear suspension system. Other features, such as RamBox bedside storage, hidden bins and a flat-load floor, offer unique solutions for cargo. New “Classic” badging is located on the fenders. 

Offered in four trim levels, Tradesman, Express, Big Horn/Lone Star and SSV (Special Services Vehicle), the Ram 1500 Classic benefits from content specifically designed to match its capability and style. The Ram 1500 Classic also benefits from three new packages:

• Chrome Plus is offered on the Tradesman trim that offers bundled value content, which includes chrome bumpers, body-color upper front fascia, 17-inch wheels, remote keyless entry and carpet floor covering
• Tradesman SXT is offered on the Tradesman trim that includes chrome bumpers, body-color front fascia, 5-inch radio, fog lamps (new to Tradesman), dual exhaust on V-8 models (new to Tradesman) and 20-inch chrome wheels (new to Tradesman)
• Express Black Accent Package is offered on all Express trim exterior colors, which includes Black wheels, Black headlight bezels and Black badging

The 2019 Ram 1500 Classic is available in three cabs and three bed lengths: Regular Cab with 8-ft. bed or 6-ft., 4-in. bed, Quad Cab with 6-ft., 4-in. bed, Crew Cab short bed (5-ft., 7-in.) or Crew Cab with optional 6-ft., 4-in. bed.

Available in 4×2 or 4×4, other powertrain offerings include award-winning 3.6-liter Pentastar V-6 or optional 5.7-liter HEMI® V-8. The optional 3.0-liter V-6 EcoDiesel will be available at a later date.

The Ram 1500 features a segment-exclusive multi-link rear coil suspension that provides best-in-class ride and handling qualities. A coil-spring setup centralizes and absorbs bumps and impacts, while reducing the amount of friction in the spring system. This setup also weighs 40 pounds less than a leaf-spring configuration.

Ram trucks come with an unsurpassed five-year, 60,000-mile powertrain warranty. Truck customers from half-ton to commercial have a demanding range of needs and require their vehicles to provide high levels of capability.

Ram continues to beat the competition in the most sought-after titles:

• Over the last 30 years, Ram has the highest percentage of pickups still on the road
• Highest owner loyalty of any half-ton pickup
• Highest Ram torque ever – 930 lb.-ft. with Ram 3500 Cummins Turbo Diesel
• Highest 5th wheel towing capacity – 30,000 lbs. with Ram 3500 Cummins Turbo Diesel
• Best ride and handling with exclusive link coil rear and auto-level air suspensions
• Best-in-class fuel economy and longest range with exclusive EcoDiesel – 27 mpg with Ram 1500
• Best-in-class gas towing – 16,320 pounds with Ram 2500
• Highest snow plow rating – Ram 2500 and 3500
• Most luxurious trim available in pickups with Ram Tungsten Limited Edition
• Most interior space with Ram Mega Cab
• Most capable full-size off-road pickup – Ram Power Wagon

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

La entrada Ram Truck brands its legacy half-ton with ‘Classic’ Badge for 2019 se publicó primero en Revista Auto Motores Informa.

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